Business Development

Namaste and welcome!

You have come to the right place if you are a small or medium-sized business in the field of innovation and new technologies looking to expand into great new markets. If you are looking for an experienced and competent partner who understands and supports you on your way to Europe, I am the one you need.


Knowledge Transfer



About Me

Don’t adapt cultures, but benefit from diversity.


My name is Purvi Shah-Paulini, owner of Living India. I was born in Stuttgart, Germany, and have deep Indian roots.

I am as conversant in German as in Gujarati, my native language. Due to my Indian upbringing in Germany, my frequent visits to India, accompanying delegations and my deep insights into Indian and German corporate structures, I am a qualified mediator for successful bilateral negotiations.

Purvi Shah-Paulini

Extensive marketing and sales expertise

My extensive marketing and sales expertise, which I acquired during my MBA studies at the Nuertingen-Geislingen University of Applied Sciences among others, and my experience with the peculiarities of corporate and negotiation cultures make me an ideal consultant for the positioning of different products in the respective cultural areas.

My philosophy

My line of work is not about eliminating differences but about developing an understanding of the mindsets involved, from which both parties can benefit.
Sustainable entrepreneurial success is ultimately always a question of mutuality.

Blog & Podcast

The Indo-German Blog is a project devoted to the two countries and cultures, interconnecting politics, business, lifestyle, and culture. It covers business topics, provides information on law, politics, and tourism, and discusses Asian and European culinary delights, among others. There are articles in English and German.


The former Crossway Magazine will now be published as a Blog that will keep you informed about current issues in India and Germany.


Get an insight of my motivation to make this podcast.

YouTube Channel

Visit my YouTube Channel and watch my workshops, webinars, and interviews about current topics in India and Germany.


Living India
Business Development & Facilitation
Purvi Shah-Paulini (MBA)

+49 251 2079773

+49 177 3363421   

Grevener Straße 61 b
48149 Muenster
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